The truck focuses on Ensenada-style food, referring to the Mexican city in Baja California known for its seafood. The truck’s bright orange color scheme stems from Mercado Negro, a famous and longtime seafood market in Baja California.
The main menu item is tacos with either fried fish or fried shrimp, to be paired along with salsas and/or macha. On the weekends, there are cócteles de camarones (shrimp cocktails), ceviche tostadas, and micheladas sans alcohol (but people can bring their own).
Ensenada’s co-owners are Liz Everett and Stephanie Everett Martin, who are also mother and daughter who are from Ensenada themselves. Martin moved to Austin, but missed her home food and asked Everette to come to Texas city to open their own truck together. Working with them is Everett’s daughter/Martin’s sister Christina, and her young daughter Kristell.
Ensenada ATX’s hours are from 11 a.m. to 3 p.m. and then from 5 to 8 p.m. Wednesday through Sunday.