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The Long-Empty La Bare Space on South Congress/East Riverside Is Turning Into a Night Club

Superstition will include a new cocktail lounge called the Gold Room

A shelf of liquor bottles with the text Coming Attractions three times overlaid.
The unnamed East Riverside project will serve drinks.
Getty Images

That long-vacant building on the corner of South Congress and East Riverside is going to turn into a nightlife venue this year. Superstition at 110 East Riverside Drive will open sometime in the fall.

Superstition is supposed to feel like a 1970s club. It’ll include a dance floor, bottle services, and VIP areas, with plans for live music and DJs. The club will also include a dedicated lounge, the Gold Room, with cocktails and a patio.

This future project is being run by NoCo Hospitality, the group behind the downtown bar Higher Ground and the newly opened Central East Austin bar Skinny’s Off Track (which also has a whole 1970s-vibe thing going on). It consists of Charles Ferraro (who also co-owns East Austin bars and venues Hotel Vegas/Volstead/LoLo) and Paolo Soriano (who had been the co-owner of now-closed Rainey Street bar Reina).

Hosting music makes sense since concert promotion company C3 is also providing funds and will book the space. The space is being designed by architect Fred Hubnik (who also worked on essential Austin bars like Whislers and Nickel City).

Before this project, the Riverside address had been home to the male strip club La Bare, which opened in 2006, but moved to North Austin in 2007 (it closed in 2010). It’s been empty ever since.

Also funding the project is the real estate development company Elevate Development Partners. NoCo Hospitality opened Higher Ground in 2021.

Update, Thursday, November 10, 1:49 p.m.: This article, originally published on April 11, has been updated to include the club’s name and details.


110 East Riverside Drive, Austin, Texas 78704 Visit Website

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