Sugar Mama’s ‘CupCares’ Program Offers Deliveries to Medical Professionals and Nonprofits

Austin bakery Sugar Mama’s Bakeshop launched a new online ordering program where people can send cupcakes to health care workers, first responders, shelters, and animal rescue organizations in the city as a way to show support towards groups working really hard during this global novel coronavirus pandemic.

Sugar Mama’s CupCares program allows people would select which organization type they would like to send items to via the Community Giving package. People can pick out what they’d like to send, such as assorted cupcakes by-the-dozen or half-dozen, as well as cookie-decorating kits. The bakery is also allowing people to send digital gift cards to any charitable organization instead of food as well.

Owner Olivia O’Neal came up with the list of receiving organizations based the bakery’s previous charitable interactions. These include community partners located in south and north Austin for now: St. David’s South Austin Medical Center, Ascension Seton Southwest, Austin Pets Alive, PAWS, Lifeworks, Caritas, Austin fire stations. After prioritizing that list, it will focus on delivering sweets to organizations in central Austin.

The first CupCares customer is Lee Elementary School families, who chose to send cupcakes to first responders. O’Neal is also looking to connect with Meals on Wheels to see if the bakery can work with the organization at all. While the listed organizations aren’t necessarily aware of what Sugar Mama’s is doing, O’Neal said that they will reach out to each organization before delivery to make sure each would be able to accept the shipment.

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