Retro video game company Atari is planning a gamer-focused hotel in Austin as part of a multi-city project. There is no word yet on where it will be located or when it will open.
The hotels will include restaurants, bars, a bakery, and more, according to the official release. The hotels will include “fully immersive experience for every age and gaming ability,” according to the website. There will also be esports events venues, a movie theater, and virtual and augmented reality. There is no confirmation as to which amenities will open in Austin location, as an official Atari Hotels representative told Eater.
The hotels are a collaboration between Paris-based Atari, GSD Group (a strategy group that includes partner Napoleon Smith III, who produced the Teenage Mutant Ninja Turtles reboot), and True North Studio, a Phoenix-based developer owns the land of the Punch Bowl Social found the Arizona city. True North is seemingly working on all locations, but per Austin Business Journal, only confirmed for Chicago and Phoenix. GSD is leading hotel development and design.
The first Atari-themed hotel in Phoenix will break ground in 2020, and other hotels are planned for Las Vegas, Denver, Chicago, Seattle, San Francisco, and San Jose. Atari will receive five percent of the hotel revenue.