Hip and Fancy Department Store Is Bringing a Restaurant to South Congress

Hip and fancy Dallas-Fort Worth-based department store Neighborhood Goods is coming to Austin, with a restaurant in tow. It’s setting up at the ever-growing Music Lane development at 1007 South Congress Avenue, Unit 120. While the retail store is opening on Friday, March 13, the restaurant portion will open at a later date.

Neighborhood Goods’s restaurant, Prim and Proper, will feature a general American menu. This means burgers to sandwiches to salads to toasts (dubbed “Millennial Toast” with smashed avocado), desserts from local bakeries, a kids menu, coffee, and cocktails. The Austin location will include more shared plates and vegan/vegetarian options, like a vegan cheeseboard, per a rep.

The restaurant was originally developed with Front Burner Restaurants, a hospitality company that oversees places like sports bar chain Twin Peaks, Texas taco mini-chain Velvet Taco, and others.

Neighborhood Goods’s retail component features dedicated spaces for rotating brands. In its other locations, this has included recycled shoe company Rothy’s, apparel company Cynthia Rowley, hair product line R+Co, art book publisher Taschen, and others.

When it opens, Neighborhood Goods’s hours will be from 10 a.m. to 9 p.m. Monday through Saturday, and then from 11 a.m. to 7 p.m. Sunday.

Co-founders Matt Alexander and Mark Masinter began Neighborhood Goods in 2017 and opened the Plano store in late 2018. They expanded into New York City in late 2019, but that restaurant component will open at a later date. The company also recently raised $13 million through venture capital firm Global Founders Capital, among others, to help with the growth.

Neighborhood Goods is just the latest addition to the growing Music Lane restaurant list. Already there’s Soho House’s public restaurant, Chicago Mediterranean restaurant Aba’s first Texas location, bougie fast-casual spot Sweetgreen, Gelateria Gemelli’s second location, Velvet Taco’s second Austin location, and the just-announced California juice bar and health store SunLife Organics’s first Austin shop.

February 28, 11:04 a.m.: This article has been updated with more details about Neighborhood Goods’s restaurant Prim and Proper.

March 4, 10:39 a.m.: This article has been updated to reflect Neighborhood Goods’s opening date.

• Announcing Series A & Our Austin Location [Neighborhood Goods]
• Neighborhood Goods [Official]
• Neighborhood Goods [Facebook]
• Neighborhood Goods [Instagram]
• Neighborhood Goods [Twitter]
• Prim and Proper [Official]