‘Game of Thrones’ SXSW Pop-Up Serves Up Free Shake Shack

As part of Game of Thrones’ whole interactive and blood donation-geared South by Southwest event, the HBO show is giving out free Shake Shack burgers. The Bleed for the Throne pop-up takes place at the Fair Market in East Austin at 1100 East 5th Street.

The burger menu includes three options: the classic ShackBurger, the Texas-specific Lockhart Link burger (made with a griddled jalapeno-cheese sausage from Lockhart barbecue joint Kreuz Market), and vegetarian-friendly Shroom burger.

Also available are a variety of juice concoctions and non-alcoholic beverages. Because people are encouraged to donate blood (though not required to enter the immersive space), there is no booze.

After attendees go through the guided portion of the pop-up, they will be given a pin which gives them a bunch of free and/or discounted items and activities around Austin. This includes 20 percent off at Austin Shake Shack locations, free popcorn at Alamo Drafthouse, a free pint of the Bloodworks Blood Orange IPA at Austin Beerworks (get it?), ten percent at the near beer and coffee bar Brew & Brew, and even a free T-shirt from Franklin Barbecue.

Relatedly, Shake Shack is also offering a festival-specific burger at its two Austin locations (one on South Lamar, the other in the Domain). The ATX Wagyu Burger is made with a Texas wagyu-blended patty where the meat is sourced from Mahan Wagyu Ranch in Silverston Texas, cheddar cheese, griddled shallots, and grainy mustard-mayonnaise. It’s available from Friday, March 8 through Sunday, March 17.

For last year’s SXSW, HBO built out an entire immersive and interactive theme park based on one of its other televisions show, Westworld.

The SXSW Game of Thrones pop-up is open to the public on Thursday from noon to 4 p.m., and from Friday to Saturday, March 8 and 9, from noon to 6 p.m.

Shake Shack [Official]

• Bleed for the Throne [Official]
• Let it bleed: ‘Game of Thrones’ at SXSW [Curbed Austin]
• All Coverage of SXSW [EATX]
• All Coverage of Shake Shack [EATX]