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Downtown colorful sweets shop Unicorn Magical Dessert Bar has closed after less than two months. The Facebook page for the Austin shop has been taken down, the phone is disconnected, and the shop confirmed its closure in an Instagram message.
The Austin store opened at 511 East Sixth Street on Dirty Sixth on on Sunday, September 21. The location may have been problematic, as the area is not known for being family-friendly and the shop was two blocks from Easy Tiger (where talented baker David Norman makes all the goodies).
The dessert bar is actually not a bakery, as it outsources baked goods from other (unnamed) places, but offered a colorful space made for Instagram photos.
Unicorn Magical Dessert Bar first opened in Dallas, where it encountered a number of problems including a mold-filled cake pop, massive lines with no seating, dismal reviews, and other issues.
A second location of Unicorn opened in Houston in February of this year, while that Dallas location closed in April ostensibly to expand, though it doesn’t seem like that happened. An expansion to Santa Monica also never materialized.
Update, November 25: This article has been updated to reflect that Unicorn has closed.
