A Full-On Whole Foods Market Is Coming to East Austin Instead

In light of the news that Whole Foods Market is nixing further expansions of its affordable supermarket branch 365 by Whole Foods, the grocery chain revealed that its upcoming slated location in East Austin will become a full Whole Foods Market instead sometime in late 2019. This is confirmed by the Endeavor, the development company behind the Plaza Saltillo project bounded by I-35, 4th, 5th, and Navasota streets.

365 by Whole Foods was meant to serve as a cheaper version of the full-on Whole Foods Market, with lower prices and comparatively limited options. The supermarket chain had been on an expansion spree with 365, opening its first location out in Los Angeles in 2016, and elsewhere in the country, including Cedar Park.

Amazon, which acquired Whole Foods last year, had already been lowering the grocery stores’ prices, so much so that there was no need for two different branches.

The Cedar Park 365 by Whole Foods will remain open. That grocery store features outposts of Austin restaurants Easy Tiger and JuiceLand.

Other forthcoming restaurants and bars pegged for the Plaza Saltillo redevelopment include Dolce Neve, Hopdoddy Burger Bar, wine and tapas bar Barcelona, brunch chain Snooze, San Antonio Southeast Asian seafood restaurant Pinch Boil House, and others.

• Whole Foods Pulls Back on Its Cheaper 365 Stores [E]
• Whole Foods’ Affordable Supermarket Lands in East Austin [EATX]
• All Coverage of Whole Foods Market [EATX]
• All Coverage of Plaza Saltillo [EATX]