The interactive food pop-up trend hits Austin with a doughnut “museum” in downtown for one day only. Austin-based blogger Jane Ko of A Taste of Koko is putting together the event at The Refinery, the co-working space at 612 Brazos Street. The pop-up takes place on Sunday, August 26, from 11 a.m. to 1 p.m.
The doughnut museum will have interactive displays which will inevitably be featured on many Instagram posts. There’s a doughnut swing, the doughnut pool (where an an inflated doughnut-shaped pool will be filled with floaties and balloons in the shape of the fried cake treat), and an edible doughnut wall with sweets from Gourdough’s.
Tickets, which are $35 in advance and $40 at the door, include doughnuts from several Austin bakeries (including Bougie’s Donuts, Hank’s, Master Donuts, Little Lucy’s, and Caroline), along with boozy iced lattes.
Ko created the event to promote her new clothing line, Shop Koko. Ko told Eater the event is inspired from her first shirt, the doughnut tee (the line includes two other tees with the words “fries” and “queso”).
As for the name of the pop-up, Ko explained: “We wanted to call the launch party the Museum of Donuts because it’s not just a doughnut festival, but an interactive, Instagrammable experience.”
This doughnut pop-up isn’t running as long as other recent interactive “museum” events across the country, like the Cheat Day Land in Los Angeles and Museum of Ice Cream out of New York.