Snowy Village, a popular Korean dessert chain, is now open in the North Loop neighborhood. Located at 6929 Airport Boulevard, this is the first location outside California for the chain.
Snowy Village’s menu focuses on frozen dessert bingsu and taiyaki, a Japanese cake shaped like a fish. The bingsu isn’t shaved ice, but rather manufactured “snow” from a milky base. It’s topped with sweets like fruits, Oreo cookies, or whipped cream. The taiyaki can be sweet or savory, with fillings like red bean paste, ham and cheese, or Nutella and bananas.
Drinks-wise, the Austin location will have “snowy lattes,” a kind of milk-based smoothie drink (it does not include coffee, but customers can add a shot of espresso). There are also teas with whipped cream and fruit.
Dennis Hwang, one of the owners of Snowy Village, told Eater Austin he wanted to bring the chain to town because: “People are adventurous in Austin. They are welcoming of new foods and experiences.”
For now, Snowy Village is open from 11 a.m. until 10 p.m. Sunday through Friday and 11 a.m. until 10:30 p.m. on Saturday, though these hours may change after the grand opening. Hwang also notes that the shop will be more complete next week, after installing 2,500 pounds of decorations (lights, etc.) that are en-route. The shop will close for one day this week to install everything.