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Rachael Ray’s SXSW Event Will Be Full of Cheesy Hot Dogs

As part of the television personality’s annual Feedback event

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Rachael Ray’s pimento hot dog
Rachael Ray’s pimento hot dog
Rachael Ray [Official]
Nadia Chaudhury is the editor of Eater Austin covering food and pop culture, as well as a photographer, writer, and frequent panel moderator and podcast guest.

Rachael Ray, the Austin-obsessed television personality and cookbook author, is bringing back her massive South by Southwest-adjacent food and music event to the city again. This time, Feedback at Stubb’s Bar-B-Q will focus on hot dogs when it takes place on Saturday, March 17.

The full menu includes hot dogs smothered in pimento cheese and corn chip dust, vegetarian-friendly corn dogs. Read on for the full menu below. Food and drinks are free to attendees. (Last year’s menu focused on queso.)

The music lineup includes Salt-N-Pepa, Girl Talk, Kurt Vile, Dr. Pepper’s Jaded Hearts Club, and others. It’s open to the public, including those who don’t have SXSW badges. It takes place from 10 a.m. to 4 p.m., and lines often form early.

Ray is also hosting her usual Feedback House, which features musical performances and food in a house on 1102 East Cesar Chavez from Thursday, March 15 to Saturday, March 17. The multi-day event is only available on an invitation basis.

Rachael Ray’s Feedback at Stubb’s Bar-B-Q Menu

Frank n’ “Refried” Beans hot dogs with roasted tomato salsa and pickled jalapeños
Pimento Cheese Dogs with corn chip dust
Lil’ Veg-Head Corn Dogs with Tomatillo Gazpacho Shooters
Serious Three-Meat Sloppy Joes