Meatless Bleeding Burger Arrives at Hopdoddy Burger Bar

The Impossible Burger, from the company known for producing plant-based burger patties that mimic ground beef to the point where the food looks like it bleeds, will be available in all of Hopdoddy Burger Bar’s Texas locations starting on Friday, June 23.

Hopdoddy’s version of the Impossible Burger will come topped with cheddar cheese, lettuce, white onions, and the restaurant’s mayonnaise-horseradish honey mustard sauce, served on a brioche bun. The vegan version can with a wheat bun sans cheese It’s available for $14.

This is Impossible’s first restaurant partnership that involves multiple locations (11 to begin with in Austin, Houston, Dallas, and San Antonio). Houston chef Chris Shepherd started serving the meat-free patty at Underbelly and The Hay Merchant earlier this month. Other restaurants that use the patty include David Chang’s Momofuku Nishi in New York. Impossible tested out the Austin waters with a pop-up during SXSW’s closing concert with The Roots.

Impossible’s meat-substitute is made with wheat, coconut oil, and potato protein, which makes it vegan-friendly, but not gluten-free. The Silicon Valley company with investors like Bill Gates and Google, began when scientist Patrick Brown concocted the plant-based meat substitute in 2011.

• Impossible Burger [Impossible Foods]
• All Coverage of Hopdoddy Burger Bar [EATX]