Bakery delivery service Paper Route Bakery is expanding with a downtown pushcart peddling sweets. Owner and baker Aaron Seriff-Cullick started a Kickstarter campaign to raise the funds to cover the push cart buildout, which hit its goal this week.
The pushcart will focus on wrapped baked goods (a requirement of being a "restricted" pushcart). This means cookies from snickerdoodle, the popular lemon melt-aways, to chocolate chip, cupcakes like chocolate fudge and peanut butter cream and vanilla with root beer buttercream, brownies including s'mores and Mexican chocolate, to other sweets.
Seriff-Cullick wanted to open a brick and mortar originally, but he “realized it wouldn’t be feasible just yet,” and he didn’t want to go down the food truck path. He settled on a pushcart instead, “because I wanted to spread joy,” he told Eater.
Because of other pushcart regulations, Paper Route would need to set up on a wide sidewalk. Seriff-Cullick said he’d roll down Congress Avenue during the daytime hours, and he’s looking for potential locations along 6th and Rainey streets.
The self-taught baker started a late night cookie delivery service during his time at Yale University, which grew into catering and bulk orders. When he came back to Austin, he began Paper Route Bakery in 2014, experimenting with cookies, pop tarts, scones, brownies, cupcakes, and cakes. He started baking for corporate catering gigs and bulk orders.
Next steps for Paper Route are actually creating the pushcart and gathering supplies. Seriff-Cullick and partner Morry Mitrani are hoping to open the rolling bakeshop within a month.