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‘Breaking Bad's Los Pollos Hermanos Will Sling Fried Chicken During SXSW

"Where something delicious is always cooking,” as Gus Fring would say.

A Breaking Bad scene at Los Pollos Hermanos
A Breaking Bad scene at Los Pollos Hermanos
Courtesy of AMC
Nadia Chaudhury is the editor of Eater Austin covering food and pop culture, as well as a photographer, writer, and frequent panel moderator and podcast guest.

Breaking Bad’s iconic fried chicken chain, Los Pollos Hermanos, will be revived for SXSW. Last week, there were permits filed for a private party to replicate the television show’s restaurant in a downtown parking lot, as first reported by Austin real estate blog Towers. The public pop-up restaurant will be open from Friday, March 10 through Sunday, March 12 at 122 West 5th Street, as confirmed by Entertainment Weekly.

Actor Bob Odenkirk, the star of the show’s spin-off prequel series Better Call Saul, is speaking at SXSW, so it looks like parent company AMC is hosting some sort of shindig. Reps for the channel confirmed that there will be something, but wouldn’t say anything further.

Hours for the pop-up are noon to 10 p.m. on Friday, March 10; 11 a.m. to 8 p.m. Saturday, March 11, and 11 a.m. to 4 p.m. Sunday, March 12.

A recent promo for Better Call Saul features Los Pollos Hermanos and its fully-faced founder Gus Fring before he broke bad. There have been other pop-ups inspired by the shows. This includes a coffee shop and cafe in Brooklyn, and the RV cocktail bar in London. Or head out to Albuquerque, New Mexico to visit Twisters, the real-life stand-in for Los Pollos Hermanos.

SXSW is also featuring another television dining establishment come to life: Twin Peaks’ iconic Double R Diner will dole out coffee, doughnuts, and cherry pies at Clive Bar during the festival.