Texas’ Favorite Cooler Company Yeti Unleashes South Congress Bar

Beloved steal-worthy Yeti Coolers is opening up a flagship store right in the heart of Austin. The forthcoming South Congress building comes with something special: a bar called Barrr, according to Austin 360. Yes, the spelling is intentional, and it’s meant to evoke that cold feeling.

The Yeti building is meant to serve the community, offering an open space for events, music, films, and green public space. As for Barrr, it will serve beer and mixed drinks, with television screens. It will hold late hours, too.

Austin 360 dug up plans for its neon, which doesn't seem to exist now, but the cached page depicts blue neon where the "a" will turn on and off. Richard W. Sanchez designed the neon, while Evan Voyles, who worked on Home Slice's iconic neon, will produce it. The style is similar to the one planned for Alamo Drafthouse's carnival-themed bar in Mueller, where the signage for “Barrel O'Fun” will fade into "Bar" in the evening.

Barrr and the Yeti flagship will open later this year.

• Yeti’s flagship store on South Congress, coming soon, will have a bar [Austin 360]
• Yeti Appears To Be Expanding Its Habitat [Austin Curbed]