Bougie’s Donuts & Coffee is pegged to bring just that to Sunset Valley, if owner Ryan Brown has anything to say about that with what he described as “not your parent’s donut shop.” Yes, the doughnuts are meant to be fancier than the usual ones (just look at the name). “I had an idea that doughnuts could be broken out of the traditional doughnut prison,’ and that they aspired to be so much more than what they were being allowed,” to be, explained Brown.
Update, February 24: Bougie’s Donuts & Coffee is now open, with doughnut flavors like maple bacon, cinnamon sugary, orange chocolate bacon, and sprinkled, frosted Homers (as a nod to The Simpsons).
The menu will include 12 doughnuts divided into formal and fancy sections, with a few rotating specials. Expect that are “outside of the traditional ‘doughnut box,’” Brown said, like strawberry shortcake, s'mores, and creme brulee.
There are also plans for kolaches, muffins, and other types of pastries, as well as gluten-free items. For non-sweets, there are plans for sandwiches. Coffee is a big part of Bougie’s, with beans from Cuvee. There will be an espresso bar, nitro cold brew, and non-caffeinated beverages like Italian sodas.
Brown embarked on the shop after getting laid off from a corporate sales position in 2015. That, paired with a chance viewing of doughnut robots on the Food Network, set his inspiration. He is being helped by general manager TJ Smith.
Bougie's is participating in the Best Donuts Austin LoveFest, where various doughnut shops will give out a free doughnut to customers who purchased a special passport with coupons. It benefits the Central Texas Food Bank starting today until Tuesday, February 14.
Bougie’s hours will be from with hours from Monday through Saturday, 6 a.m. to 3:30 p.m. Currently, it’s hiring for various positions, including bakers, doughnut decorators, and baristas. Brown is aiming for a mid-February opening.