Pitchfork Pretty will become Austin’s next flame-obsessed restaurant, which is set to open on East Cesar Chavez sometime this winter. The menu will center on open-fire techniques. The name serves as a tribute to farmers and farms, and what it delivers to dinners: beautiful plates of food.
Owner Seth Baas purchased the East Austin lot, which housed a former thrift store, for Pitchfork in 2014. Baas helmed from California, where he ran the now-shuttered Blanca in San Diego. Before that, he worked around San Francisco, including under Charlie Trotter and Roxanne Klein at Roxanne’s.
Pitchfork now has a liquor license for beer, wine, and cocktails, along with a newly-launched website (though it’s only a landing page). Renderings of the restaurant, from architecture firm Greig Percy Collaborative reveal an airy space with an A-frame structure and lots of wood and greenery.
While there is no word on the attached chef, it seems like the timing of San Francisco chef Max Snyder’s impending Austin arrival, similar live fire cooking intentions, and Bay Area connection would potentially work well for Pitchfork.
Pitchfork's East Cesar Chavez neighbors will include Southside Flying, Pizza, Jacoby’s and its anticipated Mexican counterpart Grizzelda’s, Juniper, Mongers, and others.
- Pitchfork Pretty [Official]
- New Restaurant Pitchfork Pretty Slated for Cesar Chavez [EATX]