Greater Goods Coffee, the Dripping Springs coffee roaster with a charitable focus, is adding a second Austin location: a flagship East Austin cafe and roastery. Set to open in early 2017, the new cafe will be located at 2501 East 5th Street, near John Mueller Meat Company and Hops & Grain.
The location will house a workshop space to be used for coffee training (also open to the public), along with the opportunity for people to try their hands with at-home brewing techniques under the watchful eyes of a trained barista. According to co-founders Trey Cobb and Khanh Trang, the menu will consist of coffees roasted on site, many of which will be available exclusively at the flagship location. Additionally, the duo plan to offer a curated selection of teas, as well as other coffee plant-based drinks not made from beans.
Greater Goods’ original roastery is located in Dripping Springs and now open to the public. This will be its second Austin cafe location, with a smaller grab-and-go shop opening at The Chicon development, located at 13th Street and Chicon, later this year.
Cobb and Trang want to focus on "community involvement" with their coffee ventures. A small portion of money from each purchased coffee bag will go directly to one of four corresponding local nonprofits with specific goals, like a day of support from Austin Pets Alive! for the rehabilitation of a local pet in need or a club day for the Boys & Girls Club of Austin. This way, the goals are "measurable and easily understandable" for customers, Cobb said. Once each campaign is completed, Greater Goods will move onto a new objective for each organization.
— Max Bonem