In what is perhaps not too much of a stretch for the brand, Whataburger—Texans' favorite burger chain—
will be on-hand during SXSW to provide late-night snacks to partygoers as part of a promotion with Choose SA, a nonprofit dedicated to promoting San Antonio.
Update, March 11: Whataburger informed Eater that due to conflicting SXSW sponsorships, the burger chain will not be providing late night eats at the Old School Bar & Grill. However, the French fry pedicabs will still run from 10 p.m. to 2 a.m. Saturday and Sunday, March 12 to 13.
@EaterAustin There’s updated info in the pic below. pic.twitter.com/R1DBdQQwq4— Whataburger® (@Whataburger) March 11, 2016
From Friday, March 11 through Sunday, March 13, from 10 p.m. to 2 a.m., the Old School Bar & Grill will transform into the "official San Antonio Cultural Embassy" complete with Whataburger representatives serving up honey butter chicken biscuits (what, no taquitos?), as well as Whataburger swag. Partygoers can get a free ride to and from the party in a customized french fry pedicab.
Whataburger was founded in Corpus Christi in 1950 and has since grown to include nearly 800 stores in ten states. Citing a more diverse talent pool, lower-cost office space, and lower risk of hurricanes, the beloved Texas-born chain moved its headquarters to San Antonio in 2009 after Hurricane Ike hit the Texas coast.