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Whole Foods Launches Changing Experimental Food Truck

With a new concept every two months.

Whole Foods Market
Whole Foods Market
Andre H./Yelp

Whole Foods is opening a constantly-changing test kitchen food truck led by former Momofuku chef Tien Ho, who is now the supermarket giant’s global vice president of culinary and hospitality. The concept will switch every two months so the team can experiment with potential restaurant ideas and chef partnerships for the stores. The first menu, Tartinette, will focus on sandwiches and salads starting on Tuesday, March 10

The truck will park at the Whole Foods flagship on North Lamar, and will run from 11 a.m. to 8 p.m. every day. Two percent of the sales from Tartinette will go towards the Austin Food and Wine Alliance, and switch to a different nonprofit with every concept change.

The new food truck is just part of Whole Foods’ new changes, like venturing into cheaper versions of the grocery store, 365 by Whole Foods, with one slated for Cedar Park and putting together putting together a crisis team after a not-so-great 2015. Hojoined the Whole Foods staff late last year.

Whole Foods Market [Austin]

525 North Lamar Boulevard, , TX 78703 (512) 476-1206 Visit Website

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