Greater Goods Coffee, Austin’s newest roasting company with a charitable focus, is opening its first cafe on Chicon and 13th streets this year. The grab-and-go spot will join The Chicon, a mixed-use development with affordable housing. Co-founder Trey Cobb said they had to undergo an interview process to join the project because the staff wanted to make sure that the businesses would "serve the community" and that the "character and the personality of the neighborhood stays in tact."
Cobb and his wife, co-founder Khanh Trang, want to focus on "community involvement." A small portion of money from each purchased coffee bag will go directly to one of four corresponding local nonprofits with specific goals, like three meals for the Capital Food Bank, or a club day for the Boys & Girls Club of Austin. This way, the goals are "measurable and easily understandable" for customers, Cobb said. Once each campaign is completed, Greater Goods will move onto a new objective for each organization.
Greater Goods’ roastery in out in Dripping Springs, which will eventually open to the public. There are also plans to open a second, larger coffee shop somewhere in East Austin with an event space.