Longhorn fans can now (legally) buy beer and wine during UT football games at Darrell K. Royal-Texas Memorial Stadium starting this fall, as first reported by Horns247. The school board officially voiced its approval today.
In February 2014, UT started testing out the sale of alcoholic beverages with other sports games, like baseball and basketball, which went well. The TABC, police department, and stadium’s vendors were involved in the process. Previously, alcohol was banned at college sporting events throughout the country. But more schools now allow beer and wine sales because it’s seen as another way of making revenue, according to ESPN.
UT president Greg Fenves said in a press conference earlier this month:
"We have very devoted fans that attend the game and expect a high-quality experience [...] and I think being able to serve beer to them is part of that experience."
The first Texas Longhorns game will be against Houston’s Rice University on Saturday, September 12.