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'Simpsons' Kwik-E-Mart Truck Will Sling Squishees at SXSW

Who needs the Kwik-E-Mart? We do!

Kwik-E-Mart Truck
Kwik-E-Mart Truck
Courtesy of Twentieth Century Fox

Today in stunt food trucks at SXSW: the Kwik-E-Mart from The Simpsons will come to Austin. The trailer will hand out the cartoon’s version of a slushie from March 14-15, with new flavors: Not So Very Cherry and Give ‘Em the Razz (be happy it isn't the Squish of Death). The exact location isn’t known, but according to the list of SXSW party permit applications released by the City of Austin, expect to find it at 604 Driskill Street.

The mobile trailer will celebrate the convenience store’s first appearance on the show 25 years ago. This is the first stop on what is dubbed the Kwik-E-Mart Truck tour, with other dates and cities to be announced later. In 2007, in anticipation of The Simpsons Movie, Fox partnered with 7-Elevens throughout the country to transform several stores into Kwik-E-Marts, selling Buzz Colas, Krusty-O's cereal, Squishees, and Homer's favorite, doughnuts.

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