In a video shot outside of Sugar Mama's Bakery on Manor Road, a man identified by The Statesman as Adam Reposa claims he was responsible for the 'Exclusively For White People' stickers which appeared Wednesday morning on assorted East Austin restaurants and businesses. Reposa alleges that he put the stickers up as a critique of gentrification. In the video he says, "The real problem is people without money are getting fucked, are getting pushed out and pretty quick this area of town is turning into whites only, not by law like it used to be."
The stickers were found on East Austin restaurants and businesses including Sugar Mama's, El Chile, El Chilito, and according to some reports, In.Gredients grocery store. They included the City of Austin seal, and Mayor Steve Adler decried them as "appalling and offensive" to The Statesman. Reactions from businesses varied from dismay to offense: Sugar Mama's Bakery labeled the act a "hate crime" on Instagram, and owner Christina Torres of nearby restaurant Mi Madre's, who were not hit by the stickers, told Eater in an email that, "Our hearts go out to those who were affected. The Austin community should be supportive of all local businesses regardless of race."