A new cocktail bar and live music venue will liven up a sleepy part of Congress Avenue. The Townsend, named for the historic building it will occupy at 718 Congress downtown, will launch during SXSW according to The Austin Business Journal.
A rep for the bar tells Eater that Qui's Justin Elliott designed the cocktail program, which will focus on "playful" takes on classic drinks like a signature Pimm's Cup. Additionally, the bar will offer cocktails created by guest bartenders, who will receive a royalty for every drink sold. Wine, local beer, and cheese and charcuterie boards will also be available.
Live music will be a major feature, with a space designed by acoustician Scott Samson and a performance program directed by former Go-Go's member Kathy Valentine. Several shows are planned for SXSW, and a grand opening party will be held in April. The bar will offer a happy hour from 4 - 6 p.m. as well.