Blue Moon Brewing Co.® has enlisted Eater Austin to bring fans a sneak peek into the making of a brew like their upcoming Blue Moon White IPA®. Hitting the shelves in April, it will be brought to Austin in an exclusive preview event at the end of January.
What makes this White IPA white? This new style is actually two-a Belgian White and an American IPA. The Blue Moon® brewers started with wheat, orange peel, and coriander, ingredients that originally inspired Blue Moon Belgian White®. They experimented with hop after hop until they discovered a rare, complementary German hop called Huell Melon. It's unfiltered, pleasantly hoppy, and incredibly balanced. Best of both worlds.
After all of that, Blue Moon® is now challenging Eater Austin readers to embark on a search of their own that will lead you to the very first sips of Blue Moon White IPA® available now only in Austin. On January 29, decode the GPS coordinates below to discover an exclusive launch party where the first 20 verified participants will receive a custom etched growler and a seat at a beer dinner with a brewmaster. Good luck!
WHERE: 30.172035, -97.825846
WHEN: January 29, 2015 from 7-9pm
Res of CA/IL/NY/TN/TX, 21+ only. While supplies last. Subject to terms @ www.WhiteIPAHunt.com. Void where prohibited.