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Signage Wire

elarroyoqueso-thumb.jpgWest 5th bar El Arroyo's sign offers a mixture of puns, insults, and queso enticements daily, or what the Austin Business Journal calls "low-tech marketing" (previously known as "marketing"). A team of 15 people collaborate on the sign, and rebuff all requests from companies who wish to buy a day on the sign. [ABJ]