Chef Rob Snow brought farm to table to Round Rock with Greenhouse Craft Food, and now he's teamed up with Quality Seafood alum Rich Taylor on a second Round Rock project. The Statesman reports new restaurant The Scarlet Rabbit will open by mid-June with an "Alice in Wonderland" theme.
According to the restaurant's Facebook page, the concept will be "full of Texas flavor and spirit" and "satisfy all your senses." Sonja Snow is designing the space, which the owners describe as "black tablecloth."
Update! A rep for the restaurant tells Eater the space will be "less casual" than Greenhouse Craft Food, with a continued focus on "regional flavors and presentation." Here's the whole press release.
THE SCARLET RABBIT, a whimsical, "black tablecloth" Texas bistro will open this June in downtown Round Rock, Texas. Set to launch at 410 West Main Street, THE SCARLET RABBIT will serve creative comfort food "with a Texas twist" and uniquely-themed craft cocktails. The restaurant will be helmed by executive chefs Rob Snow (Greenhouse Craft Food) and Rich Taylor (Quality Seafood) and promises "an immersive trip down a culinary rabbit hole" and an adventurous experience unlike anything Central Texas has enjoyed to date.
THE SCARLET RABBIT is described as a cozy, imaginative restaurant where "all things odd are cool." Nestled in a beautiful 1940's bungalow, just west of the Downtown Historic District, the restaurant is both visually stunning and inescapably welcoming. Interiors, created by designer Sonja Snow, will feature a playful Alice in Wonderland theme, recalling various passages from the 1865 novel and highlighted by delicate, yet bold accents, romantic lighting, robust colors and stimulating decor that blurs the lines between wonder and fantasy. Upon entering THE SCARLET RABBIT, guests are greeted by a mysterious hall of doors flanking a striking red cocktail bar festooned with ornamental hares and backwards running clocks that command "Drink Me" and the magical atmosphere of the restaurant immediately makes you feel like you are immersed in the classic tale.
THE SCARLET RABBIT will feature a variety of dining and gathering spaces, including an extensive outdoor patio, shaded by a massive 200 year old live oak tree draped in twinkling lights, that adds to the space's charm. The expansive patio will accommodate up to 80 guests, adding to the indoor dining room's intimate capacity of 60. Like an inquisitive Cheshire cat, patrons can expect to grin from ear to ear upon entering THE SCARLET RABBIT's fantastical, fairytale-esque sphere.
"We are delighted to provide the Round Rock community a new and special place to gather and enjoy a unique atmosphere, great food and fun cocktails," said Rob Snow. "We think that this addition will perfectly complement the overall experience that downtown Main Street provides."
"I have always loved the mystery behind this story. I love the famous quotes from the books, the ballets, the movies and the classic rock song, "White Rabbit," commented Sonja Snow. "When we saw this little house with the amazing trees, this is immediately what I thought of. It is a whimsical, imaginative place."
· The Scarlet Rabbit [Facebook]
· Two Chefs Team Up for a Unique Concept in Downtown Round Rock [Statesman]
· All Greenhouse Craft Food Coverage [EATX]