Do-gooder shoe company TOMS is going into the coffee business, and Austin will host their first cafe. Company founder Blake Mycoskie just announced their new coffee venture at SXSW, and tweets from the event, including from sister site Racked, indicate that their new Austin store and cafe on South Congress will be the first to feature the coffee.
The company is famous for their one for one campaign, in which they donate one pair of shoes or glasses for every pair purchased. Apparently the underprivileged don't need coffee, so the proceeds will go toward provide water to those in need. Their store is slated to open tomorrow, March 12.
· Racked [Twitter]
· Toms Roasting Co [Official]