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To celebrate the Austin-based ice cream company's 30th anniversary yesterday, they decided to offer customers free ice cream for the day. Here are more details on the giveaway from the Austin Business Journal:
Hartman said Wednesday that the 13 Austin-area stores — plus one each in Houston and San Antonio — saw about 10,000 customers come through the doors, who didn't mind the chilly temperatures in order to gobble up a total of 800 gallons of ice cream worth about $45,000 during the Nov. 18 promotion.