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Branding

thai%20spice150.jpgAustin Business Journal reports that the former Thai Spice cafe on the Drag will re-brand itself as "Thai, How Are You?" in reference to the iconic Daniel Johnston mural on its building. The owners will pay licensing fees to Johnston's family for use of the phrase, which they "hope" to turn into a chain. Because the legacy of a groundbreaking underground musician is the perfect "vehicle or the catalyst to get us to where we want to be." [ABJ]