Esteemed pizza blogger Adam Kuban of Serious Eats has spotted what he thinks are some pretty penny pies downtown at Hoeks Death Metal Pizza on Sixth Street, the present epicenter of SXSW nuttiness. Tweets Kuban: "And you thought Di Fara was pricey?" referencing the Brooklyn pizzeria where a specialty pie will run you $38.
Are whole pies always $30 at Hoeks? Doesn't seem so: here's a blog post from 2012 that lists pies at $24. On the on hand, it's not like anyone's afraid of offending folks spending a week pumping an expense account; on the other hand ... it's not particularly in line with the conventions of Southern hospitality.