Fresa's Chicken Al Carbon joins the morning rat race today with the launch of their new breakfast menu of tacos, pan dulce, fresh fruit cups, aguas frescas and Stumptown Coffee. And yes, at $3.50-$3.75 for specialty tacos and $2.75 for "Classic Gringo Tacos," the offerings are pricier than those from your average taco truck or hole-in-the-wall joint.
For better or for worse, friends, this is the Larry McGuire way. He is, after all, the man behind the $22 bowl of pho at the Elizabeth Street Cafe. The Fresa's smooth sell? Per their press release:
All of Fresa’s breakfast tacos are made with pasture-raised, organic eggs, and many include top-quality ingredients not found on any other restaurant’s breakfast-taco menu.But even with fancy ingredients, how much is too much for a breakfast taco?
To compare this to other tacos-for-fancy-folk joints serving individual tacos, not plates: Torchy's breakfast tacos are $2.25-$3.50 and TacoDeli's breakfast tacos are $1.75-$2.85. The most expensive individual breakfast tacos we came across? Kerbey Lane Cafe's migas taco for $3.95 and Mellizoz' "Big Azz Taco," which is really more of a burrito, for $4.89. Even New York City breakfast tacos don't match that--at Guero's in Brooklyn, for example, breakfast tacos are $3. (If you've found pricer, let us know in the comments!)
According to a press release sent this morning, the Fresa's breakfast menu incorporates ingredients from McGuire's other upscale-downscale joints Lamberts and Elizabeth Street Cafe, which explains some of the cost. The Margie taco, at $3.75, includes Lamberts brisket and Fresa's will also serve "freshly baked pastries" from the Elizabeth Street Café's "panaderia."
Here's the whole press release with details on coffee, drinks and more:
Fresa’s Chicken Al Carbon Now Serving Mexican Breakfast Daily: Menu Includes Breakfast Tacos, Pan Dulce, Aguas Frescas and Stumptown Coffee
(July 11, 2012) Austin, TX — Fresa’s Chicken Al Carbon, the colorful and convenient drive-thru restaurant that’s offering Austin’s most mouthwatering charcoal-grilled rotisserie chicken, is hatching a new venture: breakfast. From 8 to 11 a.m. seven days a week, Fresa’s will serve a variety of freshly made Mexican-inspired breakfast dishes and beverages.
Far from the average breakfast-taco offerings found at just about any Austin eatery, the Fresa’s breakfast menu includes classic handmade tacos, as well as gourmet breakfast tacos and an assortment of freshly baked pastries from the Elizabeth Street Café panaderia.
All of Fresa’s breakfast tacos are made with pasture-raised, organic eggs, and many include top-quality ingredients not found on any other restaurant’s breakfast-taco menu. Fresa’s Favorite Tacos selection features The Margie ($3.75), a flour tortilla filled with eggs, Lamberts Downtown Barbecue brisket, charred onions and rajas; The Lorenzo ($3.50), a corn tortilla filled with egg whites, black beans, avocado, spinach, cheddar cheese and Serrano peppers; The Tomas ($3.50), a corn tortilla stuffed with eggs, house-made barbacoa, pineapple, cilantro and white onion; and The Tricky ($3.50), a migas taco in a flour tortilla filled with avocado, bacon, queso fresco and cilantro. The Classic Gringo Tacos menu ($2.75 each) includes bacon, egg and cheese; chorizo, egg and cheese; avocado, egg and cheese; potato, egg and cheese; and black beans, egg and cheese tacos.
Diners with a hankering for a more indulgent breakfast will delight in Fresa’s Pan Dulce menu ($3 each), which includes freshly baked pastries such as decadent Churros; Empanadas de Guava and Crema; sweet Orejas; Bigote de Strawberry; and Cajeta and Pecan Sticky Bread. Also available is Fresa’s refreshing Fruta Cup ($6), with fresh mango, pineapple, green grapes and jicama, served with chile and lime.
Fresa’s breakfast menu features a variety of delicious Mexican-inspired beverages and coffees. The Aguas Frescas y Mas selections include Horchata ($3); Limon ($2.75); Sandia ($2.75); and Sparkling Naranja ($3), a mixture of freshly squeezed orange juice and Topo Chico. Fresa’s proudly serves Stumptown Coffee in an assortment of sizes and brews, including Roasted; Decaf; Café con Leche; Mocha Café con Leche; Coldbrew; and Black & White, a tempting combination of Coldrew and Horchata.
Fresa’s Chicken Al Carbon is located at 915 N. Lamar Blvd. near downtown Austin. The new breakfast menu is available at the drive-thru and the walk-up service window, and is served daily from 8 to 11 a.m. For more information on Fresa’s breakfast offerings, please call (512) 428-5077, or visit www.FresasChicken.com.
· All Fresa's Coverage on Eater Austin [-EATX-]
· Fresa's [Official]
· All Breakfast Tacos Coverage on Eater Austin [-EATX-]
Fresa's. [Photo: Official]