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SXSWire

peachtruck.jpgFood trucks are becoming the go-to site for corporate advertising, reports KUT News. While SXSW festival-goers avail themselves of free food out the wazoo, brands like Squarespace, Salesforce.com and the Today show are picking up the tab. But Lime Truck founder Daniel Shemtov says it's not always a good thing: "... once you sell out, you’ve sold out." [KUT]

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