The Midnight Cowboy Modeling sign is a familiar sight to Sixth Street regulars, and now the location of the former "brothel in plain sight" is being turned into a 48-seat "reservation-based" cocktail lounge called Midnight Cowboy. It's brought to you by the Alamo Drafthouse and will feature cocktails designed by the Alamo's beverage director Bill Norris and manager Brian Dressel, of Bar Congress and East Side Show Room fame. Local restaurant designer of note Joel Mozersky's doing the interior. Via press-release sent out this afternoon:
Midnight Cowboy can accommodate groups of up to eight people, and Mozersky has transformed three former “massage” rooms into private tables for groups of six to eight people, with booths for smaller parties in the front room. Cocktails will be prepared tableside by highly-experienced bartenders, feature hand cut ice, premium spirits and freshly squeezed juice from an innovative and rotating menu of original cocktails, obscure classics, and modern favorites from our bartender friends in other cities.Midnight Cowboy opens March 9th, and they'll begin taking reservations online starting March 6th. And because Midnight Cowboy is classy, there are rules about using your cell phone, rowdiness and ... guns. Details in the full press release after the jump.
ALAMO DRAFTHOUSE LAUNCHES COCKTAIL LOUNGE “MIDNIGHT COWBOY” AT HOME OF FORMER BROTHEL
Bill Norris’s Midnight Cowboy opens March 9th
Austin, TX---Wednesday, February 29, 2012--- Alamo Drafthouse is proud to announce the opening of a new Alamo-owned cocktail lounge, Midnight Cowboy. Amidst the hustle and bustle of East Sixth Street in downtown Austin, an oasis of civility and conviviality arrives on March 9th. For over thirty years, Midnight Cowboy Oriental Modeling operated as a brothel in plain sight. Now, that formerly nefarious spot has been transformed into Austin’s premier cocktail destination. Under a red light, through an unmarked door, come find a 48 seat, reservation-based cocktail lounge, featuring drinks designed by Alamo Drafthouse Beverage Director Bill Norris and Midnight Cowboy manager Brian Dressel (formerly of FINO, East Side Showroom and Bar Congress) and a luxurious interior design by Joel Mozersky.
Midnight Cowboy can accommodate groups of up to eight people, and Mozersky has transformed three former “massage” rooms into private tables for groups of six to eight people, with booths for smaller parties in the front room.
Cocktails will be prepared tableside by highly-experienced bartenders, feature hand cut ice, premium spirits and freshly squeezed juice from an innovative and rotating menu of original cocktails, obscure classics, and modern favorites from our bartender friends in other cities.
Reservations can be made at http://midnightcowboymodeling.com/ beginning on Tuesday, March 6th at Noon CST. When a reservation is made, guests will be provided with the procedure for entry through Midnight Cowboy’s unmarked door and welcomed into Austin’s first true luxury cocktail experience.
Midnight Cowboy House Rules
Midnight Cowboy is a relaxing oasis in the midst of the Sixth Street liveliness. To ensure this atmosphere, we don’t allow smoking, guns, cell phone calls, laptops, games, or rowdiness. If you must smoke or make a call, please do so on the rear patio. Please keep your conversations at a reasonable level, and enjoy fine cocktails and the finer company of your companions.
While our cocktails might loosen inhibitions and the buildings past might encourage licentiousness, we ask that you refrain from public displays of affection and unwelcome advances towards members of other parties.
Tables at Midnight Cowboy are available for Reservation. Reservations are for two hours and no parties larger than 8 can be accommodated. All reasonable (and legal) services will be considered by your bartenders and hosts.
· Midnight Cowboy [Official]
· All Alamo Drafthouse Coverage on Eater Austin [-EATX-]
[Photo: Courtesy of Alamo Drafthouse]