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Timberlake To Austin: 'It's Gonna Be Me' For Barbecue

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Famous person Justin Timberlake (whose descriptor now begins "actor," according to BizJournals) has his eyes on Austin as a site for his Southern Hospitality barbecue restaurant, which currently has a location in New York City's Hell's Kitchen after shuttering its Upper East Side outfit. Now the plan is a 30-city nationwide expansion: Atlanta and Denver are in the works, and Chicago and Austin are slated for 2013, though details are slim.

Average cost of a meal at S.H. by J.T.? $17. Actually using the phrase "sexy back" in the description of your restaurant? Priceless:

At our restaurant "Southern Hospitality" takes on that philosophy and more. At Southern Hospitality BBQ, you'll find everyone from Hollywood stars to locals, a menu of fine pulled pork sandwiches, baby back ribs, BBQ chicken, Southern fried catfish and many other southern favorites. All of this is topped off with a true New York setting, marked by flat screen TVs. And it's all the vision of one gentleman dedicated to bringing sexy back - Justin Timberlake, along with friends Eytan Sugarman and Trace Ayala.
That sound you hear is Aaron Franklin not shaking in his boots.

· Justin Timberlake's BBQ Restaurant Eyes Atlanta [BizJournals]
· Southern Hospitality [Official]
· All Coming Attractions on Eater Austin [-EATX-]
· All ZOMG BBQ Coverage on Eater Austin [-EATX-]

[Photo: Dirk E./Yelp]

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