The men of Austin were stuck eating cake balls in quiet shame until the Austin Cake Ball Company came along and gave them a "mature" safe space, reports the Daily Texan. In the student paper's profile of the local spherical pastry outfit, the owners explain the bakery's lack of frilly adorable immature lady-girly things:
This may be disappointing for those who want their entire cake ball experience coated in sugar, but Kristen Haga, a partner in the business, said the decision to shy away from a super-saccharine and hyper-feminine space was intentional. She and the founders of the business, UT alumna Stacey Bridges and Ben May, envisioned a space that outlasts ephemeral food fads and appeals to a wide consumer base, including men.But can cake balls stand the test of time? From the Texan: with their new Domain location, which serves savory snacks and plates as well as sweets, the company "runs the risk of spreading its resources too thinly and not focusing intently enough on the quality of the product."
· Austin Cake Ball Offers Mature Take On Playful Pastries [Daily Texan]
· Austin Cake Ball [Official]
· All Austin Cake Ball Coverage on Eater Austin [-EATX-]
[Photo: Anthony M./Yelp]