Hey, you know what Hey, Cupcake! has been missing? A dancing cupcake mascot, of course. Well, they've got one now, and his name is Mr. Spriggy. Mr. Spriggy comes with a bunch of pals (SmartyCake, Slugmuffin, Velvetina, SweetBerry, etc.) and does all kinds of things: sings, dances, fights cupcake crime, invents a Facebook ripoff called "Cakebook," and is against laziness in a generic sort of way.
Anyway, to celebrate the new mascot, they're giving away a free cupcake to the first 1000 people who go into their Burnet and South Lamar locations today and tell them "Don't be a lazy cake." Below, some videos. Did you know that there are, uh, evil cupcakes? They're lazy, apparently.
Video: The Spriggy Jiggy
Video: The Social Cakework
Video: The Blockbuster Trailer