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The Economics of Free Things at SXSW

bottled-water-150.jpgA Freakonomics reader wrote in to ask why, in addition to all the free food, free beer, and free music she enjoyed during SXSW, there wasn't more free water? To which Stephen J. Dubner responded, "We need to know whether there actually were a lot of dehydrated people at the event. Maybe the beer worked out great." [Freakonomics]