The Chronicle tells the story of how Matt Shook of the Daily Juice and David Ansel of the Soup Peddler teamed up to form South Austin's Juicebox & Soup Peddler. While eating lunch at Phoenicia one day, the two "swapped stories about the seasonal ebbs and flows of their respective food businesses (hot soups and cold smoothies) while gazing across the street at a forlorn shed perched on the weedy triangle where South Lamar Boulevard and Manchaca Road converge. Suddenly, the universe tilted." [Chronicle]
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