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McDonald's Co-Opts "Keep Austin Weird" Slogan

Keep Fries Weird.
Keep Fries Weird.
Photo: Steve Portigal

Oh, dear. What is supposed to be a slogan celebrating individualism and local pride has been repurposed for this McDonald's ad at Seventh and Brazos. And, as Republic of Austin notes, it apes Daniel Johnston's "Hi, How Are You" style. So, is this brilliant localized marketing or a depressing final nail in the coffin of Austin's weirdness?

· Thanks to McDonald's, "Keep Austin Weird" Has Finally Jumped the Shark. [RoA]
· All McDonald's Coverage on Eater Austin [-EATX-]